Key Responsibilities
- Lead the marketing strategy and execution across MX, CA and CO, ensuring alignment with regional and global priorities.
- Plan and implement multi-channel campaigns to drive awareness, lead generation, and customer retention (B2B, B2C, B2B2C).
- Develop strong collaboration with Sales leaders to create integrated Go-To-Market plans and co-own revenue goals.
- Identify, build, and manage strategic partnerships with external organizations, influencers, institutions, and media.
- Localize global brand strategies to make them culturally relevant and impactful in both markets.
- Leverage data to drive decision-making and continuously optimize performance across all marketing activities.
- Manage local agencies and vendors, ensuring on-time and high-quality delivery.
- Champion the use of marketing automation, CRM, and digital tools to maximize impact.
- Represent the voice of the customer in all marketing actions, ensuring exceptional user experience. Ideal Candidate Profile
- Bachelor's degree in Marketing, Business, Communications, or related field (Master’s is a plus).
- 7+ years of experience in marketing, preferably in Education, EdTech, Consumer, or Digital industries.
- Proven experience in leading marketing strategies in multicultural, matrixed environments.
- Strong background in performance marketing , content strategy, events, and partnerships.
- High business acumen and a data-driven mindset .
- Excellent leadership, communication, and stakeholder management skills.
- Comfortable working across different countries, time zones, and cultures.Fully fluent in Spanish and English . Portuguese is a plus.
Who we are:
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing [email protected].
Job: Marketing
Job Family: GO\TO\MARKET
Organization: Corporate Marketing & Communications
Schedule: FULL\_TIME
Workplace Type: Remote
Req ID: 20507
