About NetEase Games:
As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX:9999, “NetEase”) provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into a meaningful vehicle to build a more entertaining and enlightened world.
NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of the S&P Global Industry Movers and an “A” rating from MSCI. For more information, please visit: http://ir.netease.com/
Job Description:
The Senior PR Manager will manage and develop public relations initiatives, activities, and strategies across NetEase Games' global portfolio of content. The senior PR manager will work collaboratively across internal and external teams and actively engage with social and community initiatives as well as organic creators. Reporting to the Director of Communications, Americas, this role will also help develop and execute global corporate communications strategies.
Key Responsibilities:
- Act as a key communications strategist and media relations expert for the Americas across all NetEase Games titles (console, PC, and mobile) and develop comprehensive communications plans and strategies alongside international team stakeholders
- Manage and foster media relationships across gaming, tech, business, consumer, entertainment, and lifestyle segments to generate positive engagement
- Manage relationships and work output with external PR agencies and relevant vendors, accurately maintaining the scope of work and budget, while overseeing the execution of project delivery and prioritization of project workload
- Coordinate and manage participation at various offline events, conferences, and tradeshows, providing lead support for events in the Americas
- Manage creation, editing, approval, and distribution of all media-facing materials
- Report on key performance indicators and analyze media sentiment to adjust campaign communications strategies
- Provide insights and counsel on current industry events and activities, keep a close pulse on competitive news and the shifting media landscape
Requirements:
- 6+ years of demonstrated PR experience in a similar role or with a PR agency
- Superior written and communications skills
- Creative thinker with a track-record of success driving positive earned media coverage
- Proven track record developing and implementing product communications plans and aligning internal, external, and partner comms against business priorities
- Proven relationships across gaming and tech media contacts
- Flexibility and capability to manage multiple projects and work with a diverse global team across various time zones
- Solid grasp of social and influencer marketing with strong knowledge and interest for emerging trends in this space
- PR agency experience and a deep knowledge of the videogames industry is preferred
- Fluency in English and Spanish, as well as other LATAM languages is a plus
