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Did you know that Accenture is leading the digital transformation in the World?
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Our main purpose is to collaborate with our clients, so they can become high-performance businesses. Accenture is present in more than 200 offices, 120 cities, 56 countries and approximately 743,000 employees worldwide.
Offer
- Career development according to your profile and interests.
- Work in one of the best companies and feel proud.
- Access to an innovative methodology and tools.
- Direct contact with experts worldwide.
- Use of work schemes and cutting-edge technologies.
- Constant training.
- Work environment based on teamwork and collaboration.
- Participation in International Projects
Job Description
The CRM Specialist will be responsible for leading CRM activities across Mexico and LACRO markets. This position encompasses a range of responsibilities, from strategic development to campaign delivery management.
Responsibilities
- Development and localization of customer lifecycle strategy
- Develop email assets in SFMC content builder
- Design personalized customer experiences across the full lifecycle
- Measurement framework creation aligning KPIs and metrics back to objectives and goal.
- Review global strategic programs and localize to meet local market requirements, ensuring data, content plans, touchpoints are relevant to local audiences and customer needs
- Lead end to end operation on execution and activities process, e.g. briefing the copywriter on eDM content creation, SFMC Developer, quality check, data segmentation and journey builds
- Ensuring UTM parameters are implemented to be able to effectively track campaign performance
- Leading the QA process across all stakeholders
- Plan, co-ordinate and execute campaigns in SFMC, working with SFMC Developer based campaign execution
- Regularly report on campaign performance and identify optimization opportunities
- Work with the CRM Data Analyst to report on the end-to-end journey performance linking back to business value
Skills
- Experience with Customer Journey Strategy
- Marketing Cloud Experience: Email Studio, Content Builder, Journey Builder, Data Extensions, Intelligent Reports
- Basic SQL Knowledge
- Analytical Thinking: Able to easily understand and present performance results.
Accenture does not discriminate based on race, religion, color, sex, age, disability, nationality, sexual orientation, gender identity or expression, or for any other reason covered by local law.
