DESCRIPTION
Do you want to lead Marketing for the Amazon shopping app? Do you want to create innovative, bold Marketing programs that will leave a lasting impact on customers? The Mobile Growth team is seeking an experienced, innovative, fun, and results-oriented business leader to own the strategy and execution for the Amazon shopping app as the Senior Product Marketing Manager of Mobile App Growth.
You will develop the strategy and execute to drive mobile app adoption and engagement by leveraging all the available mobile app channels including onsite (i.e. Amazon-owned properties), paid (i.e. partnering with third party advertisers), preloads, and non-digital including mass media, customer support, and physical assets. You will drive innovation for the technical team by experimenting with new customer-facing programs. Your experiments will inform automation roadmaps. You will partner with WW locales to run programs in all the countries where Amazon operates. You will collect feedback and ideas, and you will partner with our Business Intelligence teams to create robust, structured insights and reports to identify new opportunities and understand performance. You will be responsible for a budget worth millions of dollars to execute against these programs and lead Mobile growth Gen AI strategies.
The successful candidate will have to think strategically and execute rigorously. You must be detail oriented, understanding every step of the customer journey to simplify and improve performance. You understand the customer deeply: what motivates the customer, what frustrates the customer, and what will ultimately inspire and encourage the customer. You Earn the Trust of your stakeholders and influence them. You are highly analytical, can break down problems into logical drivers, see patterns, dive deep into the data to find opportunities and spot potential challenges. You look around corners for potential opportunities or challenges and proactively put in place plans to address. This is a highly visible position and you will have the opportunity to engage and influence leaders around the world.
Key job responsibilities
About the team
Inclusive team culture
At Amazon we embrace our differences and we are committed to furthering our culture of inclusion. We host annual and ongoing learning experiences. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.
Work Life Balance
We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.
Mentorship & Career Growth
Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional.
You will develop the strategy and execute to drive mobile app adoption and engagement by leveraging all the available mobile app channels including onsite (i.e. Amazon-owned properties), paid (i.e. partnering with third party advertisers), preloads, and non-digital including mass media, customer support, and physical assets. You will drive innovation for the technical team by experimenting with new customer-facing programs. Your experiments will inform automation roadmaps. You will partner with WW locales to run programs in all the countries where Amazon operates. You will collect feedback and ideas, and you will partner with our Business Intelligence teams to create robust, structured insights and reports to identify new opportunities and understand performance. You will be responsible for a budget worth millions of dollars to execute against these programs and lead Mobile growth Gen AI strategies.
The successful candidate will have to think strategically and execute rigorously. You must be detail oriented, understanding every step of the customer journey to simplify and improve performance. You understand the customer deeply: what motivates the customer, what frustrates the customer, and what will ultimately inspire and encourage the customer. You Earn the Trust of your stakeholders and influence them. You are highly analytical, can break down problems into logical drivers, see patterns, dive deep into the data to find opportunities and spot potential challenges. You look around corners for potential opportunities or challenges and proactively put in place plans to address. This is a highly visible position and you will have the opportunity to engage and influence leaders around the world.
Key job responsibilities
- Own Mobile Shopping App Marketing strategy
- Develop, deliver and measure marketing experiments and programs to drive mobile app adoption and mobile app engagement
- Collaborate and coordinate with the 1) Mobile Growth technical, product and analytics teams, 2) WW Mobile Marketing teams to identify opportunities and roll out programs, and 3) central channel and business development teams
- Represent Mobile Growth in key business reviews including operating planning reviews and quarterly and monthly business reviews
- Establish streamlined business processes across, effective marketing campaigns, and strategic partnerships
- Develop, report, and continually improve business performance metrics
About the team
Inclusive team culture
At Amazon we embrace our differences and we are committed to furthering our culture of inclusion. We host annual and ongoing learning experiences. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.
Work Life Balance
We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.
Mentorship & Career Growth
Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Bachelor's degree or certificate of completion of studies required
- At least 8+ years of professional background
- Fluent in both English and Spanish
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- MBA
- Knowledge of analytics tools and web traffic reporting
- Interest in driving technology based solutions with Amazon tools (ML, Gen AI)
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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