Senior Growth Marketing Manager

• Leadership & Strategy
• Lead the Acquisition Squad, fostering a high-performance and data-driven culture.
• Define and communicate the acquisition strategy, ensuring alignment with company OKRs.
• Present acquisition performance, insights, and key results to senior leadership and tribe leads, ensuring accountability and strategic alignment.
• Oversee operational coordination, ensuring the squad has the necessary resources and resolving blockers.
• Drive cross-functionally to integrate growth initiatives while balancing strategic goals and operational constraints.
• Establish and manage the cadence of reporting, performance reviews, and executive escalations.


• Customer Acquisition & Performance Marketing
• Develop, and optimize acquisition strategies for Kueski Pay, including new user promotions, cross-sell initiatives, and funnel optimizations.
• Collaborate with the Performance team on the execution and performance of user acquisition campaigns, including paid media, SEO, and affiliate marketing.
• Manage customer incentives (cashback, coupons, discounts) ensuring balance between  short-term conversions and long-term profitability.
• Design and execute experiments across marketing, pricing, risk, and product strategies to improve efficiency and reduce acquisition costs.


• Funnel Optimization & Conversion Growth
• Improve the customer journey from session to loan disbursement, optimizing  conversion rates at each step of the funnel.
• Oversee marketing automation, retargeting, and personalization strategies to increase engagement and loan applications.
• Partner with Product and Data teams to enhance website and landing page experiences, for higher conversions.


• Data-Driven Growth & Experimentation
• Develop and maintain a quantified growth model, incorporating OKRs and budget forecasting.
• Monitor and analyze acquisition performance, continuously optimizing campaigns based on data insights.
• Prioritize and track the impact of acquisition initiatives ensuring alignment with strategic goals.
• Implement and refine attribution models to improve marketing measurement and decision-making.
• Own the development and management of acquisition dashboards, ensuring comprehensive visibility into performance trends.
• Enhance data measurement capabilities in collaboration with Product and Data teams, including Google Tag Manager and Amplitude tracking


• Budget & Resource Management
• Plan, manage, and optimize the acquisition budget, ensuring efficient resource allocation and maximum ROI.
• Balance growth targets with cost-efficiency, maintaining a healthy CAC-to-LTV ratio.
• Work with finance and leadership teams to adjust acquisition strategies based on business priorities and budget constraints.

Position Requirements

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
• 7+ years of experience in growth marketing, performance marketing, or digital acquisition roles, with a proven track record of driving customer acquisition at scale.
• Strong leadership skills, with experience managing cross-functional teams or squads.
• Expertise in paid media strategy, digital marketing, and performance optimization.
• Proficiency in marketing analytics tools, attribution models, and data-driven decision-making.
• Exceptional problem-solving skills, with the ability to make strategic trade-offs and execute tactically.
• Strong collaboration and communication skills, capable of aligning multiple stakeholders.
• Experience managing large acquisition budgets, ensuring cost efficiency and scalable growth.