The Manager, Trade Marketing is responsible for local brand development and drive retail marketing strategies to increase product demand and sales. This person will be the bridge between marketing and sales departments to enhance product visibility in retail environments
What You Will Do:
- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives, and managing the Trade Marketing budget
- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
- Leading and implementing channel-specific marketing strategies and plans for assigned retailers
- Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
- Evaluate, in conjunction with the agency, the KPls of the merchandisers, and is also responsible for the training, considering the in-store standards
- Leading activation programs with partners to improve brand visibility
- Visiting the points of sale regularly to ensure that the brand is visible and that the guidelines are respected
- Managing the merchandisers team in collaboration with the agency and ensuring that in-store standards are covered daily. The Trade Marketing manager will be responsible for monthly and annual reconciliations with the agency.
- Analytics, POS, inventory, and velocity metrics to define the best strategy for the stores.
- Perform other duties as assigned
Supervisor Responsibilities
Manages People: Yes
- This role is responsible for all aspects of performance management of their assigned team.
What We Are Looking For:
- Bachelor's degree in marketing or business administration preferred, or commensurate combination of experience and education.
- 5+ years of relevant marketing experience, with prior experience in trade marketing preferred
- Excellent verbal and written communication skills
- strong communication & interpersonal skills
- strong analytical skills and are comfortable dealing with numerical data
- negotiation and presentation skills and adaptation to different environments: corporate buying/display team, store managers, agency, merchandisers, etc.)
- Must be proficient in the English language, and comfortable communicating in English 90% of the time
- The ability to establish professional and effective working relationships with people throughout all levels of the organization
Preferred Qualifications
- Multilingual a plus
- Experience working in a global company
Working Conditions
- Environment: Office
- Extreme Exposures: None
- Schedule: Typically requires regular office hours, but may require calls with global counterparts or clients outside of regular office hours
- Physical Requirements:
- Lift up to 10 lbs
- Must be able to stand, walk, sit, hear, and see frequently
- Travel Required: No
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
Working at Jazwares
At Jazwares, we believe an innovative idea can come from anywhere and anyone. Through our three pillars, we foster innovation and encourage creativity in every area of our business.
- Passion: Our conviction and enthusiasm show in our products, relationships, and commitment to our community.
- Collaboration: We share one vision worldwide, constantly striving to improve and innovate together.
- Humility: We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.
Don't miss out on this extraordinary opportunity to be part of the fastest-growing toy company in the industry. Connect with us today, and let's shape the future of play together!
JAZWARES is an equal opportunity employer and does not discriminate in employment on the basis of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, sex, sexual orientation, religion or belief, race, or any other characteristic protected by law. Jazwares is committed to providing reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.
Who We Are
Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Disney™, BumBumz™, and Adopt Me™. In addition to toys, offerings include virtual games, costumes, and pet products. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit www.jazwares.com and follow us on LinkedIn, X, Instagram, and Facebook
