Digital Media Supervisor

The Digital Media Manager will be responsible for leading the end-to-end strategy, planning, execution, and optimization of Stellantis México’s and Dealer Association’s digital media initiatives. This includes deploying innovative media strategies across all channels to achieve business objectives through performance-oriented, data-driven approaches.

This role requires deep expertise in digital ecosystems (programmatic, paid social, SEM, display, video, etc.), campaign performance management, KPI forecasting, audience intelligence, and platform-based attribution, all aligned to a conversion funnel strategy (awareness, consideration, performance). The ideal candidate will continually research and implement emerging tools, technologies, and methodologies to enhance targeting precision, audience value, media effectiveness, and ROI.

STRATEGIC:

• Lead the collaboration with the external digital media agency in developing and executing monthly and annual media plans.

• Data-driven attribution and measurement of the main KPI´s according to:

• Awareness: Reach, Viewability, CPM, CPV, Frequency
• Consideration: CPC, CPLPV, Website Traffic, Engagement
• Performance: Leads, CPL, ROAS

• Forecast and align KPIs with marketing and business objectives, using predictive models and benchmarks for media efficiency.

• Data-driven attribution and measurement of the main KPI´s according to:
  • Awareness // Reach & Viewability // CPM, CPV, Reach and Frequency
  • Consideration // Website traffic & Engagement // CPC, CPLPV, Engagement, Retargeting
  • Performance // Lead generation // CPL

• Implement Ad verification assessments (Brand Safety, Viewability, Ad Fraud) and recommend continuous optimizations across platforms: Google Ads, Meta Ads, Amazon Ads, TikTok, to improving the lead quality and website traffic.

• Oversee tagging plans across Stellantis brand websites to generate high-value audiences based on behavioral signals and demographic data.

• Develop and maintain a programmatic attribution model to connect and optimize 1st, 2nd, and 3rd party data in order to optimize the digital media campaign progress.

• Support integrated cross-channel digital strategies across email marketing, SEM, social media, in-app, video, and display programmatic to achieve business goals.

OPERATIONAL:

• Oversee the implementation and maintenance of tagging infrastructure (Data Layer, Google GTM, Meta Pixels, Floodlights, etc.) to enable campaign tracking and conversion measurement.

• Continuously evaluate and integrate new adtech, martech, and data vendors to improve digital efficiency and increase media savings.

• Digital budget reporting and management, including preparing investment reports and budget allocation.

• Lead digital media budget management, including forecasting, investment planning, and monthly reporting.

• Coordinate development of analytics dashboards and performance reports for KPIs including Website Traffic, Leads (UFA, LFA), Conversions (Shows & Sales) and Engagement.

• Perform and present post-buy analysis and strategic learnings to improve proper media campaign performance.

RESOURCE MANAGEMENT:

• Manage external digital/media agencies to ensure delivery of quality work, adherence to timelines, and alignment with strategy.

• Define and monitor annual scope of work (SOW) for the digital media agency, including benchmarks, deliverables, innovation, local media negotiations, and access to best-in-class digital solutions.

• Negotiate media agency contracts and ensure media partner incentives and value-added benefits are secured.

• Lead quarterly and annual performance reviews of the digital media agency, ensuring strategic alignment, executional excellence, and business impact (KPIs accomplishment, establishment of media methodology, development of media reports, business understanding, senior leadership, establishment work process, innovation, and effective media strategy).

At Stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability. Diverse teams will allow us to better meet the evolving needs of our customers and care for our future.

Our benefits reflects the STELLANTIS commitment to helping you reach your personal and professional goals. In addition to an environment that promotes career development, we offer benefits for a healthy lifestyle and a rewarding future, designed to take care of you and your family, in various stages of life.

As a global company, our employee packages will vary by country, customary norms and the legal entity into which you are hired.

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