This role requires deep expertise in digital ecosystems (programmatic, paid social, SEM, display, video, etc.), campaign performance management, KPI forecasting, audience intelligence, and platform-based attribution, all aligned to a conversion funnel strategy (awareness, consideration, performance) . The ideal candidate will continually research and implement emerging tools, technologies, and methodologies to enhance targeting precision, audience value, media effectiveness, and ROI.
STRATEGIC:
Lead the collaboration with the external digital media agency in developing and executing monthly and annual media plans.
Data-driven attribution and measurement of the main KPI´s according to:
Awareness : Reach, Viewability, CPM, CPV, Frequency
Consideration : CPC, CPLPV, Website Traffic, Engagement
Performance : Leads, CPL, ROAS
Forecast and align KPIs with marketing and business objectives, using predictive models and benchmarks for media efficiency.
Data-driven attribution and measurement of the main KPI´s according to:
Awareness // Reach & Viewability // CPM, CPV, Reach and Frequency
Consideration // Website traffic & Engagement // CPC, CPLPV, Engagement, Retargeting
Performance // Lead generation // CPL
Implement Ad verification assessments (Brand Safety, Viewability, Ad Fraud) and recommend continuous optimizations across platforms: Google Ads, Meta Ads, Amazon Ads, TikTok, to improving the lead quality and website traffic.
Oversee tagging plans across Stellantis brand websites to generate high-value audiences based on behavioral signals and demographic data.
Develop and maintain a programmatic attribution model to connect and optimize 1st, 2nd, and 3rd party data in order to optimize the digital media campaign progress.
Support integrated cross-channel digital strategies across email marketing, SEM, social media, in-app, video, and display programmatic to achieve business goals.
OPERATIONAL:
Oversee the implementatio n and maintenance of tagging infrastructure (Data Layer, Google GTM, Meta Pixels, Floodlights, etc.) to enable campaign tracking and conversion measurement.
Continuously evaluate and integrate new adtech, martech, and data vendors to improve digital efficiency and increase media savings.
Digital budget reporting and management, including preparing investment reports and budget allocation .
Lead digital media budget management , including forecasting, investment planning, and monthly reporting .
Coordinate development of analytics dashboards and performance reports for KPIs including Website Traffic, Leads (UFA, LFA), Conversions (Shows & Sales) and Engagement.
Perform and present post-buy analysis and strategic learnings to improve proper media campaign performance.
RESOURCE MANAGEMENT:
Manage external digital/media agencies to ensure delivery of quality work , adherence to timelines, and alignment with strategy.
Define and monitor annual scope of work (SOW) for the digital media agency, including benchmarks, deliverables, innovation, local media negotiations , and access to best-in-class digital solutions.
Negotiate media agency contracts and ensure media partner incentives and value-added benefits are secured.
Lead quarterly and annual performance reviews of the digital media agency, ensuring strategic alignment, executional excellence, and business impact ( KPIs accomplishment, establishment of media methodology, development of media reports, business understanding, senior leadership, establishment work process, innovation, and effective media strategy) .
At least 8-10 years of experience in digital media planning and execution or similar position, preferably in the automotive sector although it is not mandatory.
Bachelor's degree in Marketing
Fluent English
Master's degree optional
High understanding of digital media management and works with multifunctional teams to generate high impact strategies.
Proven track record of managing high-performing digital campaigns with measurable results.
Strong strategic thinking, analytical skills , and attention to detail.
Comfortable working in fast-paced, matrixed organizations with multiple stakeholders
Advance expertise in managing media digital budget and optimizing media investment across channels.
Excellent communication and leadership abilities to manage cross-functional teams and agency partners.
Technical Knowledge:
Deep knowledge of digital advertising platforms: Google Marketing Platform, Meta Ads, Amazon DSP, DV360, CM360, TikTok Ads, etc.
Strong command of attribution models (first-click, linear, data-driven) and experience implementing multi-touch attribution solutions.
Proficient in analytics and dashboard tools : Google Analytics 4, Looker Studio, Tableau, or similar.
Experience in forecasting models for KPIs and media performance (reach, conversions, cost per lead, ROAS, etc.
Familiar with data layer structures, tag management systems (GTM, Tealium), and pixel configuration.
Understanding of CDPs, DMPs, PMPs, CRM integration, and audience segmentation strategies.
Ability to analyze large sets of data to extract insights and translate into actionable media strategies.
Knowledge of digital compliance standards ( Data Protection, Data Transfer Agreements, Data Security etc.) and brand safety protocols) .
Our benefits reflects the FCA commitment to helping you reach your personal and professional goals. In addition to an environment that promotes career development, we offer benefits for a healthy lifestyle and a rewarding future, designed to take care of you and your family, in various stages of life.
As a global company, our employee packages will vary by country, customary norms and the legal entity into which you are hired.
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