At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.
We are seeking a high-performing Senior Sales Manager to lead Hasbro Mexico’s most strategic retail account, Walmart, which represents over 40% of our total business and is currently facing a two-year decline in sales and market share. The successful candidate must have proven experience managing Walmart Mexico and bring a strong track record of successfully leading high-performing teams, ideally through periods of business transformation and turnaround. This role requires a commercially savvy, results-oriented leader capable of developing and executing a growth strategy, strengthening key customer relationships, and delivering measurable improvements. The Senior Sales Manager will have to aggressively and profitable develop our ecommerce business with Walmart and hence must have proven track record of growing Walmart via omnichannel strategies (brick and click). The Senior Sales Manager will oversee a team of four, report directly to the Country Manager, and play a mission-critical role in reshaping the trajectory of our largest commercial partnership.
A Day in the life as a Sr. Sales Manager - Walmart:
Strategic Customer Management
Lead the end-to-end omnichannel business relationship with Walmart, developing annual and 3-year joint business plans (JBPs) aligned with Hasbro’s growth strategy.
Rebuild and strengthen executive-level relationships with Walmart to regain trust and influence.
Identify and execute growth opportunities through portfolio management, pricing, promotions, in-store execution, inventory and replenishment management.
Business Turnaround & Growth
Build and lead transformational commercial initiatives to recover sales, improve sell-through, and regain market share.
Analyze historical performance and current gaps vs market to define and implement a robust turnaround strategy that leads to profitable joint market share growth.
Aggressively and profitably develop our ecommerce business with Walmart via omnichannel strategies.
Have a consumer-centric mindset to design insight-led growth strategies that will lead to market share recovery and market share gain via unlocking new businesses and white-space opportunities.
Team Leadership
Inspire, coach, manage and develop a team of four direct reports.
Build a culture of accountability, high performance, and collaboration.
Drive alignment and integration across internal cross-functional teams (marketing, trade marketing, finance, demand planning and fulfillment).
Commercial Execution
Own the forecasting, budgeting, and delivery of revenue, POS and profitability targets for the Walmart account.
Ensure flawless execution of commercial calendars, launches, and promotions in collaboration with internal and external stakeholders.
Lead and coach the team in managing the demand planning forecast to ensure it accurately reflects real sales demand, improving forecast accuracy as a critical internal KPI.
Partner with marketing and customer development teams to optimize shopper strategies and in-store execution.
What you'll bring:
Must-Have Experience:
Minimum 8 years of sales experience in highly innovative and seasonal categories such as Toys, Beauty, Electronics, Sports, Apparel. Minimum 3 years of experience as Sr Sales Manager leading a direct team of more than 3 people.
Direct experience managing Walmart Mexico in categories with an ecommerce business share of over 15%.
Proven success leading teams through performance improvement and transformation initiatives.
Strong background in growth strategies, account planning, negotiation, and P&L ownership.
Demonstrated ability to build strategic customer relationships and influence at senior levels.
Core Competencies:
Strategic Thinking & Growth Mindset
Leadership & Talent Development
Data and Insight Driven Decision Making
Strong Negotiation & Communication Skills
Change Management & Agility
Collaboration & Stakeholder Influence
Notes and Resources
Travel requirements: 2 US trips per year, 4-6 national trips to do store visits in top cities.
Based out of Mexico city.
We are an Equal Opportunity / Affirmative Action Employer
Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.
The base salary range for this position is to . The hiring range will vary based on factors such as experience, skills, and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.
Our Comprehensive Benefits Package Includes:
- Health & Wellness: Medical, Dental, and Vision Insurance
- Time Off to Recharge: Paid Vacation & Holidays
- Financial Well-being: Generous 401(k) Match
- Life & Family Support: Paid Parental Leave
- Giving Back: Volunteer & Employee Giving Programs
- Level Up Your Skills: Tuition Reimbursement
- Exclusive Perks: Product Discounts & More!