Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
We are looking for an experienced and strategic analytics leader to join our team as Manager, Marketing & Acquisition Analytics. In this role, you will lead the analysis and reporting of subscriber acquisition performance, shape key business decisions through data-driven insights, and partner closely with stakeholders across Marketing, Finance, and Data teams to drive growth.
You will play a critical role in uncovering the what, why, and what’s next behind subscriber acquisition trends, with a strong focus on marketing effectiveness, pricing strategy, and user behavior. This position is ideal for someone who thrives at the intersection of data, strategy, and cross-functional collaboration.
Key Responsibilities:
Lead Acquisition Performance Reporting: Oversee the tracking and reporting of core acquisition KPIs, including signups volume, mix, and conversion trends across products, plans, markets, and customer segments.
Drive Insightful Analyses: Conduct deep-dive analyses on acquisition drivers—content launches, seasonal trends, promotions, pricing, and platform behavior—to inform marketing and product strategies.
Model Pricing & Revenue Tradeoffs: Evaluate the impact of pricing changes on subscriber acquisition and revenue, using scenario modeling to understand short- and long-term implications.
Assess Promotional Effectiveness: Analyze promotional campaign performance using lift analysis and behavioral segmentation. Provide clear recommendations to optimize future promotions.
Optimize Marketing Efficiency: Lead measurement of marketing investment performance, including key efficiency metrics such as Subscriber Acquisition Cost (SAC), Cost-In-Market per Subscriber (CIMS), and others.
Cross-Functional Partnership: Work closely with teams across Data Insights, Planning, Finance, and Product to align acquisition forecasts, share performance updates, and support strategic planning.
Evaluate Payment Experience Impact: Assess how changes to payment flows or methods affect conversion, churn, and overall acquisition performance.
Deliver Strategic Ad-Hoc Analysis: Support executives with timely and insightful analysis to guide decisions on new initiatives, business cases, and emerging opportunities.
Partner on Strategic Narratives: Collaborate with leaders in Media, Partnerships, Data Science, and Streaming to craft compelling narratives around acquisition trends, highlighting internal and external performance drivers.
Enhance Organic Funnel Performance: Provide analysis on organic channels—such as the website funnel—to identify friction points and recommend optimization strategies.
Qualifications:
5+ years of experience in marketing or acquisition analytics, preferably in a subscription or digital consumer business
Strong background in SQL and data visualization tools (e.g., Tableau, Looker)
Proven ability to translate complex data into clear business recommendations
Experience working cross-functionally with marketing, finance, and product teams
Excellent communication skills and ability to present to executive stakeholders
Comfort managing ambiguity and driving clarity in a fast-paced environment
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.