Regional Marketing Leader Latin America

• 202505262

• Mexico City, Mexico

Working closely with Latin America business leadership and Global Risk & Broking Marketing Leader this role will be responsible for the development and implementation of the marketing strategy to support the Latam regional.

The role holder will be a primary contact point for Risk & Broking marketing across Latin America and will therefore need to develop strong working relationships with key stakeholders and develop a good understanding of the business. Specifcally the role will have a strong integration with sales, ensuring marketing strategy and activities are closely alighed and supporting growth priorities and plans for the region.

The role will require thoughtful marketing leadership across the region, working closely with individual markets to manage and coordinate marketing as well as effectively leveraging global marketing initiatives that support the regional sales and growth priorities.

The Role

• Work closely with key stakeholders, especially Sales Leadership, Regional Leaders and Global Marketing
• Advise and lead on the alignment and integration of marketing with sales, ensuring activities support each other
• Develop informed marketing strategy and activities that align with and support Latam regional sales and growth priorities
• Oversee global marketing planning and budgeting for the region
• Provide informed advice and guidance to key stakeholders on the most appropriate marketing and communication programmes as well as advising on broader areas like research, competitor analysis, digital marketing, event marketing, thought-leadership and investment in 3rd party initiatives
• Identify opportunities to leverage marketing activities globally working with the global marketing team and business leaders to agree how best to develop and implement these
• Evaluate the effectiveness of marketing activities by analyzing the outcomes using relevant marketing data and analytics; make recommendations
• Oversee the development of marketing campaigns that support the execution of the agreed marketing strategy and identify / agree appropriate KPIs with business stakeholders.
• Develop and maintain a good understanding of the full range of products, services and solutions that are priortised for Latin America
• Awareness of the competitive environment of the insurance industry and an understanding of how marketing strategy and plans are positioned within this to help differentiate our product offering.
• Identify linkages and opportunities to develop cross LOB marketing programmes that will support pipeline and revenue growth
• Develop good working relationships and foster collaboration with colleagues from across the marketing and communications function, including Communications, PR, Digital, Events and Research/Analytics) to coordinate effectively and support the delivery of marketing programmes and activities.
• Manage development of the marketing budget and manage costs to ensure planned expenditure is met including reporting and analysis of marketing effectiveness and impact
• Effective management of direct reports, ensure high performance of team, develop skills

The Requirements

• Minimum 10 years of strong marketing experience within insurance / professional services
• Proven experience in digital marketing and marketing communications across a broad spectrum of offline and online media
• Significant experience working across Latin America
• Ability to forge relationships and credibility with senior business leaders
• Proven team management experience
• Self-motivated and organised with ability to manage and prioritise multiple projects simultaneously
• Advanced project management, organisational and communication skills (verbal and written)
• A completer finisher mind-set with the drive to deliver projects in a timely manner regardless of any obstacles and challenges
• Team player who is flexible and adaptable across a range of tasks
• A good eye for detail and ability to think logically through projects as well as issues that present themselves.
• Ability to engage, communicate and lead calls/meetings effectively with senior business leaders, drawing on strong marketing and business acumen.
• Solid research, writing, analytical and strategic thinking skills
• Change and adaptability/ability to work through ambiguity
• Advanced English

Equal Opportunity Employer