Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
- Experience with marketing and sales operations, financial analytics, or other related investigative experience.
- Experience in consulting and working with behavioural marketing data.
About the job
As a Growth Marketing Manager on the Global Ads Marketing team, you will play a role in driving new customer acquisitions for Google Ads among Small-to-Medium Businesses (SMBs) via scaled channels. You will be responsible to develop, execute, and optimize data-driven marketing strategies focused on web, paid, email, third-party and in-product messaging to engage potential advertisers, guide them through the conversion funnel, and contribute significantly to business growth. You will leverage your mastery of growth tactics to build and manage campaigns that drive sustainable and scalable business growth.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Execute campaigns, assets, communications, and programs to address user needs, team objectives, and key results (OKRs) and evaluate/analyze campaign performance for optimization, recommend channels for reaching and engaging users, and support, contribute to, or lead integrated channels to meet goals.
- Create, review, or approve marketing content to ensure that positioning of the product is aligned with the product strategy, iterate the content and design along with cross-functional or cross-regional teams based on content standards, styles, and format, and collaborate with the production team to publish the marketing content.
- Identify research needs, scope, manage, or guide user research by leveraging internal and external research partners.