About Bravo:
Bravo is a fintech company with 15 years of experience helping people in Latin America and Europe improve their financial health. With operations in 6 countries and a strong acquisition engine, we are committed to innovation, scale, and impact. We’re now looking for someone to take conversion and lead nurturing to the next level.
Role Overview:
We’re looking for a strategic and analytical Growth Optimization Lead who can drive impact across two critical areas: Conversion Rate Optimization (CRO) and Marketing Automation. You’ll be responsible for improving lead-to-client conversion by optimizing our web funnel and boosting our automation flows to move leads down the funnel efficiently. You won’t be alone—you’ll lead through collaboration with two highly capable teammates:
- Aldo, our technical CRO implementer (web development, tracking, events)
- Marcos, who leads marketing automation across all countries
This is not a design or UI role. You won’t manage designers or be responsible for visual assets. This is a data-informed, performance-driven, execution-focused role.
Key Responsibilities:
- Own and lead the CRO roadmap: prioritize tests and improvements to landing pages and forms
- Work closely with Aldo to implement A/B tests, tracking, and performance enhancements
- Collaborate with product and engineering to unlock improvements (site speed, UX bugs, event tracking)
- Identify and launch marketing automation opportunities (lead scoring, nurturing, email journeys, WhatsApp flows)
- Coordinate with Marcos to improve lead conversion through automation, especially in Mexico and potentially Colombia
- Track performance KPIs: conversion rate, open rate, click-through rate, cost per qualified lead
- Bring an experimental mindset—run and learn from data-driven experiments
- Act as a bridge between marketing, tech, and product to keep growth priorities aligned
What We're Looking For:
- 3–6 years of experience in digital growth, CRO, marketing automation, or product growth
- Strong understanding of landing page best practices, tracking, and A/B testing tools (GA4, GTM, Hotjar, Optimize, etc.)
- Experience working with email/CRM tools like Iterable, Braze, HubSpot, or similar
- Analytical mindset with ability to extract actionable insights from performance data
- Excellent project management and prioritization skills
- Ability to work cross-functionally with developers, marketers, and product teams
- Bonus: Experience in fintech, financial services, or lead generation companies
- Bonus: SQL or light technical background (not required but valued)
What We Offer:
- The opportunity to lead high-impact projects across key growth levers
- A collaborative, high-performance culture that values ownership and experimentation
- Career path growth opportunities
- Competitive salary and benefits
- Hybrid work environment (some on-site presence in Mexico City required)