Minimum qualifications:
- Bachelor's degree in a research or quantitative field, or equivalent practical experience.
- 7 years of experience designing, scoping, and executing research and analysis projects.
- Experience in campaign brand lift measurement and using insights to guide media planning or experience working in digital marketing (e.g., Google analytics, performance incrementality, and multi touch attribution).
- Ability to communicate in English fluently to facilitate conversations with internal stakeholders.
Preferred qualifications:
- Experience using data for storytelling and presenting research findings to both technical and non-technical audiences.
- Experience with data mining principles and querying data sets (e.g., using SQL for collecting data from multiple data systems).
- Experience with data visualization (e.g., Looker or equivalent Business Intelligence (BI) tool).
- Experience in market research principles such as sampling question wording bias as well as analysis of survey data such as data segmentation and conjoint analysis.
- Knowledge of statistical modeling techniques like regression analysis (e.g., Linear, Logistic, Ridge).
About the job
As a Quantitative Analyst, you will be responsible for analyzing large data sets and building expert systems that improve our understanding of the Web and improve the performance of our products. This effort includes performing complex statistical analysis on non-routine problems and working with engineers to embed models into production systems. You will manage fast changing business priorities and interface with product managers and engineers.
In this role, you will work as an expert within our team on all things that relate to media incrementality, marketing mix modeling, marketing mix testing, and digital measurement methodologies such as channel level experiments and brand lift tools. You will maintain global consistency, while keeping regional focus. You will drive measurement and enhancement programs that deliver a scaled impact for Google marketing across media campaigns.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Use knowledge of data analysis to develop solutions for marketing issues while also uncovering opportunities for measurement and improvement to push brand and performance marketing to the next level.
- Build measurement plans, tracking requirements, reporting, metrics, and benchmarks for our campaigns to understand the incremental impact of our marketing goals (e.g., conversion lift tests, matched market analysis, and brand lift studies).
- Analyze campaign results and report the media effectiveness across all stakeholder groups.
- Develop processes to ensure all stakeholders align and understand how we determine campaign success.
- Conduct social media platform analysis and find best practices, and bring surface opportunities and risks otherwise not identified to executive stakeholders.
