Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.
Minimum qualifications:
- Bachelor's degree in a research or quantitative field, or equivalent practical experience.
- 5 years of experience in designing, scoping, executing, and delivering research and analysis projects.
- Experience in campaign measurement and using insights to guide media planning or working in digital marketing (e.g., Google Analytics, conversion lift studies, geo-experiments and multi-touch attribution).
- Experience with data mining principles and querying data sets (e.g. using SQL for collecting data from multiple data systems).
- Ability to communicate in English fluently to facilitate communication with internal stakeholders.
Preferred qualifications:
- Experience with data visualization (e.g., Looker or equivalent BI tool).
- Experience in market research principles (e.g. sampling question wording bias), as well as analysis of survey data (e.g., data segmentation and conjoint analysis).
- Experience using data for storytelling and presenting research findings to both technical and non-technical audiences.
- Knowledge of statistical modeling techniques like regression analysis (e.g., Linear, Logistic, Ridge).
About the job
As a Quantitative Analyst, you will be responsible for analyzing large data sets and building expert systems that improve our understanding of the Web and improve the performance of our products. This effort includes performing complex statistical analysis on non-routine problems and working with engineers to embed models into production systems. You will manage fast changing business priorities and interface with product managers and engineers.
In this role, you will define problems, develop metrics, extract data and communicate results into recommendations that enable selection-making and drive business impact. You will own measurement and define milestones, provide direction for agencies/vendors, delegate, prioritize, plan, and direct a group of people to drive the project to completion. You will be an expert on all things that relate to media incrementality, marketing mix modeling, matched market testing, and digital measurement methodologies such as channel level experiments and brand lift tools. You will maintain global consistency, while keeping regional focus. You will also drive measurement and analytics programs that deliver a scaled impact for Google Marketing across media campaigns.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Use the knowledge of data analytics to develop solutions for marketing issues, while also uncovering opportunities for measurement and optimization to push brand and performance marketing to the next level.
- Build measurement plans, tracking requirements, reporting, metrics, and benchmarks for our campaigns to understand the incremental impact of our marketing dollars (e.g., conversion lift tests, matched market analyses, and brand lift studies).
- Analyze campaign results and report the media across all stakeholder groups.
- Develop processes to ensure all stakeholders align and understand how we determine campaign success.
- Conduct analysis, find best practices, and bring surface opportunities and risks otherwise not identified to executive stakeholders.
