Digital Brand Analyst

We Are PepsiCo

Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know more: PepsiCoJobs
Join PepsiCo, dare for better.

The Opportunity

• Loyalty & Engagement Calendar: coordinate and execute strategic activities to generate advocates to our brand initiatives and brand programs by retaining them to increase frecuency of consumption
• JOY brand Positioning: coordinate the implementation of the new brand purpose while ensuring all ecosystem platforms and channels (internal and external) are aligned with the brand strategy and desired positioning
• Project Management: ensure all technical teams are aligned with the engagement calendar to execute it on times, ensuring budget efficiency and quality.

Your Impact

As Brand Analyst your responsibilities would consist:

The Marketing Consumer Engagement Analyst is the executor of the Engagement and Loyalty agenda in PMF. The rol is in charge of coordinating the deployment of the Loyalty engagement strategy converting necessities into actionables with clear consumer value. Along with that, is also in charge of aligning main internal and external cross-functional stakeholders with the engagement activation calendar, JOY brand strategy and Digital deployment.

Loyalty & Engagement Manager accountability:

• Coordinate to deliver and deploy the Brands’ Engagement calendar cross platforms.
• Guarantee recurrency in ecosystem platforms through communication and innovation.
• Work with cross-functional stakeholders and external partners to deliver value to consumers through technology.
• Execute budget planning alogn with partners contracts.
• Coordinate JOY brand strategy and equity executing to position it in the market as a digital product.
• Ensure to execute the consumer value proposition to retain consumers within JOY and make them loyal to our brands though experiences cross channels.
• Coordinate the Always on rewards catalog to offer continuous value to consumers.

Who Are We Looking For?

Education

• Bachelor in Marketing, Information Technology, Bachelor in Business, Economics or related.
• Diploma or studies related to Digital or customer centricity is a plus.
• English and Spanish fluent professional is required.

Experience

Skilled analyst with understanding of massive consumer goods industry end-to-end value chain and commercial processes. Ability to coordinate multiple cross-functional teams.

Professional:

• At least 1 year of experience in technology industry, massive consumer goods or related.
• Experience working with Digital Products or consumer centric projects is desired.
• Proven analytical and insights-generation skills to bring cross industries best practices into the business.
• Executional minset and results oriented.
• Strong project management, presentation, and communication skills.

Leadership:

• Capable to coordinate cross-functional teams to execute plans.
• Negotiation skills across organization regardless of seniority level.
• Written, verbal communication skills (English and Spanish).

Personality:

• Strong interpersonal skills and cross-functional teams influence.
• Continuous seeker of opportunities and improvements.
• Resourceful, creative in removing impediments.
• Enabling, passionate about helping others.
• Openminded, to accept and promote different points of view and cultures.
• Inspiring, generates enthusiasm and energy in others
• Nurturing, enjoys helping teams and individuals develop and grow.
• Empathic, sensitive to those around them.
• Disruptive, breaks the status quo, help create a new way of working.

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.