Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing
We help create a healthier, cleaner world by building shared success with our consumers, making access to the highest quality hygiene, wellness, and nourishment possible through online channels.
We're focused on accelerating the performance and purpose of Reckitt brands to empower a bigger, faster and bolder commerce and digital business. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.
Reckitt has around 800 commerce people across the world. In-market roles cover areas such as Key Accounts and Performance Marketing, regional roles work with the markets to provide specialist expertise to accelerate growth.
About the role
Are you ready to be at the forefront of innovation? Reckitt is looking for an energetic Brand Manager with a knack for strategy and a passion for growth. Dive into the heart of online retail, and use your commercial flair to enhance our brands' presence. We offer the opportunity to shape the shopping experience for millions and transform our products journey. Play a pivotal role in our company's future, and watch your career soar to new heights alongside the brands you elevate.
Your responsibilities
The Brand Manager is responsible for leading the construction and execution of the comprehensive brand strategy, ensuring alignment with annual business objectives in terms of forecast, sales, market share, and penetration. Their role includes the development of strategic plans, portfolio management, advertising campaigns, and the implementation of activations that drive brand growth. They also work closely with key areas such as sales, trade, marketing, new product development, and global marketing to ensure efficient execution.
- Design, lead, and execute the brand strategy for the short, medium, and long term based on consumer insights and market analysis. 360 Strategy: portfolio, pricing, media, communication, innovation, distribution, in-store materials
- Monitor brand KPIs through data analysis to generate strategic insights that allow for diagnosing problems and building action plans aligned with these findings
- Maintain effective communication with multifunctional areas and leadership team, aligning the brand strategy and ensuring its proper implementation
- Develop and coordinate the team under your charge, assigning strategic projects, setting priorities, and promoting their professional development
The experience we're looking for
- Proven track record in developing successful marketing/product strategies.
- Experience with marketing campaigns management.
- Proficiency in leveraging data analysis to drive decision-making.
- Familiarity with fast-moving consumer goods (FMCG) or consumer health sectors.
- Bachelors degree in marketing, business administration or related
- Project management and customer relationship acumen.
The skills for success
Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
