Position:
Technical Email Operations SpecialistJob Description:
We’re looking for a Technical Email Operations Specialist to join our growing Experience Strategy & Design (XSD) team, supporting the Experience Communications pillar. This role is essential in building, managing, and optimizing transactional and system-triggered email communications that support critical customer workflows, platform interactions, and lifecycle journeys.
You’ll serve as the technical owner of operational email delivery across our B2B digital ecosystem - ensuring communications are executed with precision, aligned with customer intent, and integrated into our broader experience strategy. You’ll work closely with UX/UI, CX, product managers, developers, and content strategists to bring seamless, customer-first communications to life.
What You’ll Be Doing:
Own the technical execution and QA of transactional, triggered, and operational emails (e.g., confirmations, onboarding flows, platform notifications, lifecycle updates)
Collaborate with product, development, and data teams to understand trigger logic and ensure messages are mapped to the right customer behaviors and system events
Build and maintain automated workflows and logic-based email programs within CRM/ESP platforms (e.g., Oracle Eloqua, Salesforce Marketing Cloud)
Ensure templates meet UX and brand standards - developing modular templates that support consistency
Partner with Experience Operations (Content Strategy, SEO, Web Editing) to align copy, links, and metadata with user journeys and governance models
Troubleshoot rendering and deliverability issues
Monitor performance metrics (e.g., delivery, open/click rates, bounce/spam issues) and identify opportunities for continuous improvement
Maintain documentation of technical workflows, email specs, governance, and QA standards
Ensure compliance with email regulations (GDPR, etc.) and internal data use policies
Contribute to the evolution of our customer communication framework by recommending scalable solutions and best practices
What We Are Looking For:
5 years of experience in technical email operations, preferably in a B2B digital environment
Hands-on experience with CRM platforms; knowledge of HTML/CSS for email required
Familiarity with personalization, segmentation, and trigger logic based on user data and behaviors
Experience working in Agile, product-led environments alongside developers and designers
Understanding of dynamic content, tokens, and data mapping
Working knowledge of QA tools and methodologies for cross-client email rendering
Strong troubleshooting, documentation, and communication skills
Comfort managing multiple priorities across technical and non-technical teams
Who You Are:
A builder and problem solver with a deep attention to detail
Technically curious, operationally minded, and comfortable in both strategy and execution
Collaborative and proactive, with a strong sense of ownership
Customer-obsessed and focused on delivering communications that are relevant, timely, and valuable
Excited to contribute to a growing, multidisciplinary Experience Strategy & Design team
Work Arrangement:
Hybrid: 3 days in office/2 days work from home
What's In It For You:
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
30 days of Christmas bonus
40% vacation premium
12 vacation days plus 2 floating days, sick days and holidays
Vision and Dental Assistance
Life Insurance
Healthcare Insurance
10% Food/Pantry Vouchers
Restaurant Vouchers
13% Savings Fund
Access to Arrow’s Employee Discount Program
Growth Opportunities, and more!
Apply now!
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Annual Hiring Range/Hourly Rate:
$50,000.00 - $60,000.00 MXN Monthly