Paid Media and Growth Manager

About the Role:

• Plan, launch, and optimize paid media campaigns across Meta (Facebook & Instagram), TikTok, and Google to drive user acquisition and conversions.
• Continuously test new creative concepts, copy variations, and audience strategies to improve core KPIs such as CPNU, CPFT, and CR.
• Collaborate closely with our in-house creative team to brainstorm and produce high-impact video and static ads.
• Edit and adapt video content using tools like CapCut, Canva, or Adobe Express to create mobile-first assets at speed.
• Source, brief, and manage relationships with UGC creators and influencers to develop authentic, scroll-stopping ads.
• Monitor and analyze performance data, translating insights into clear, actionable optimizations and next steps.
• Stay ahead of trends, platform updates, and emerging best practices across Meta, TikTok, and the broader paid media landscape.
• Own and report on campaign results and share learnings with the team to foster a culture of experimentation.

What you'll Get

• You’ll join a startup that is part of: Endeavor, 500 startups, and has been awarded by App Store and Google Play teams
• Opportunity to join a team of talented, driven, dynamic, and results-oriented professionals
• A chance to work at an international startup focused on improving early childhood development at
• scale with 9M+ users in more than 230 countries and territories
• Competitive compensation package.
• We offer great benefits including: Health and life insurances, unlimited vacation policy, remote first
work environment, wellness benefits, learning and more!

What you Bring:

• 2+ years of hands-on experience managing paid ads on Meta (required) and TikTok (preferred).
• Proven track record of reducing CAC and profitably scaling spend in performance marketing environments, preferably in the Mobile App Ecosystem
• Strong creative instincts and the ability to ideate and test new formats, hooks, and storytelling approaches.
• Proficiency in editing and producing short-form video ads using tools like CapCut, Canva, or Adobe Premiere.
• Deep understanding of creative strategy for direct-response video campaigns.
• Highly analytical mindset, with comfort translating data into concrete recommendations.
• Fast execution and bias for action—you love testing, learning, and iterating quickly.
• Excellent collaboration and communication skills, able to work fluidly with creative, analytics, and growth teams.
• Bonus: Experience in parenting, health, edtech, or subscription-based mobile products.