Job Description
This is a hybrid role: This position requires to work 3 days on site 2 days at home remote on a full-time basis
The Mexico Media Manager works to build a strategy to create a lasting impression among consumers and improve product sales and market share through improved brand loyalty and brand perception. They may assist with the development and implementation of the marketing strategy as it aligns with company objectives.
Major Duties and Responsibilities
- Orchestrates cross-tier coordination and training across internal and external teams
- Accountable for management of the total media budget, developing appropriate investments & mix across for the brand
- Manage media agency relationships for the brand
- Develop and foster strong relationships with internal and external teams to effectively align media across tiers
- Establish regular touchpoints to review media plans with brand teams and senior leadership for approval
- Work with retail team and agencies to create monthly go-to-market media plans aligned to broader media and marketing objectives
- Work with Agency partners to plan and activate media across all relevant media channels
- Collaborate with Integrated Analytics team and GM Research to deliver identified KPIs across all channels
- In collaboration with the Global Media Services team, develop fresh insights to drive media innovation, enable smarter and more effective media strategy and buying decisions for the brand
- Partner closely with peers (Brand Media Managers) to ensure best practices are shared, ways of working are consistent, and media ideas move freely between the brands
- Stay current on media trends and the shifting media landscape to enable smarter and more effective brand media planning and investment
Additional Job Description
Qualifications
- 7+ years’ experience in Media Operations, Planning, or Strategy
- Solid understanding of all areas of media with particular familiarity of media planning and activation platforms, technology and processes
- Demonstrated ability to own and effectively manage a large budget
- Ability to offer a clear POV and a strong rationale to defend position as the media lead for the brand
- Ability to prioritize and tie all media plans to support the business plan & core priorities
- Ability to communicate strategy and plans effectively
- Ability to form strong relationships with key internal and external media partners
- Ability to effectively brief and drive clear direction to media agencies
- A self-starter with the ability to think strategically
- Experience leading a team
- Experience working with or for media agencies
- Demonstrated offline and digital media experience
- Excellence in Powerpoint and Excel
- This position requires the ability to legally operate motor vehicle on a regular basis
In case you need any reasonable adjustment to continue with your process, let your recruiter know.
Remember to attach your CV when applying to this vacancy.
SPONSORSHIP NOT SUPPORTED: GM does not provide immigration-related sponsorship for this role, do not apply for this role if you will need GM immigration sponsorship now or in the future
Non-Discrimination and Equal Employment Opportunities
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Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Non-Discrimination and Equal Employment Opportunities
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
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