Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon and Olive & June. Together, we build innovative and useful products that elevate people's lives everywhere every day.
Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!
Position: LATAM - Brand Manager
Department: Marketing
Work Location: Mexico City, MX, Hybrid (work 3 days onsite)
Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.
What you will be doing:
Brand Manager manages assigned product categories and reports to the General Manager LATAM. The Brand Manager plans, develops and implements unique and efficient marketing strategies & initiatives for the assigned categories and brands to achieve the brand/category financial targets. He/she is responsible for the category P&L, annual and 3Y plan business planning. This person develops assigned NPDs in line with agreed 3YP roadmap and defines product positioning, go to market approach and launch plans.
Develop and execute regional marketing strategies based on consumer insights, channel dynamics, and portfolio needs; align with Global Category Organization and advocate for LATAM market.
Lead new product development: build 3-year pipeline, define positioning, packaging, pricing, launch plans, and manage cross-functional execution with R&D, Sales, and Regulatory.
Oversee life-cycle of existing products: SKU profitability, line optimization, phase-outs, and cost/quality improvements.
Drive advertising and promotional activities with agencies to deliver integrated communications and consistent brand messaging.
Manage marketing budget, product launch plans, and day-to-day agency relationships; ensure ROI across all initiatives.
Conduct market analysis using POS, Nielsen, NPD and store checks; track market share, trends, and competitive insights to guide decision-making.
Partner with Sales to support retailer strategy, pricing, presentations, and account needs.
Lead Trade Marketing initiatives, including POS displays, trade shows, and vendor partnerships.
Build marketing and business plans, set clear objectives, and drive accountability across cross-functional teams.
Oversee brand/category P&L, ensure accurate forecasting, and collaborate with Finance, Supply Chain, and Operations.
Ensure compliance with quality, safety, and regulatory requirements; maintain accurate product and claims documentation.
Skills needed to be successful in this role:
Solid commercial and business acumen
Project management skills
Excellent financial knowledge (Budget, P&L, Profitability)
Cross functional knowledge
Strong MS office knowledge (ppt and xls especially)
Minimum Qualifications:
University degree (Marketing, Economics, Business or equivalent)
3+ year experience in marketing / business management within an international environment
Bilingual Spanish/English (proven advanced English) oral and written
Preferred Qualifications:
MBA
Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.
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Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.
At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.
