The Growth Lead is responsible for driving the company’s growth strategy and execution through a data-driven, systematic approach. Their mission is to identify opportunities, prioritize experiments, and coordinate cross-functional teams to scale impact on key metrics like acquisition, activation, retention, referral, and revenue (AARRR funnel).
Key Responsibilities
- Lead and facilitate the growth hacking process, establishing a prioritized experiment backlog.
- Coordinate multidisciplinary teams (product, engineering, data, marketing, sales) to run quick and efficient tests.
- Analyze quantitative and qualitative data to uncover bottlenecks, opportunities, and user behaviors.
- Define and monitor growth KPIs, maintaining a results-focused mindset.
- Foster a culture of experimentation and continuous learning.
- Document learnings and systematize what works to scale successful initiatives.
- Communicate results clearly to stakeholders and executives.
Requirements
- Experience in digital product, growth marketing, or data analytics.
- Ability to work effectively with both technical and business teams.
- Practical knowledge of analytics tools (Mixpanel, Amplitude, Google Analytics), A/B testing, and automation.
- Scientific mindset: hypotheses, rapid testing, learning, iteration.
- Data and results-driven decision-making.
- Strong collaborative leadership and communication skills.
Success Indicators
- Number and success rate of experiments executed.
- Consistent improvement in key metrics (retention, conversion, CAC, LTV).
- Implementation of scalable processes and learnings.
- Team-wide adoption of a growth mindset.
Benefits
- Home Office
- Flexible Schedule
- Birthday off
- Vacations from day one
- Life insurance
- Insurance for Major Medical Expenses (50% coverage)
- Saving fund (you save 6% of your monthly salary, and we match that 6% for you)
- Support for remote work (Electricity and Internet)
- AWS Certifications
- Free courses or trainings
- English Classes
- Dining Room (Guadalajara only)
- Sports fields (Guadalajara only)
- Gym (Guadalajara only)
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