MANAGER OMNICHANEL & ASSETS
Be a part of a revolutionary change
At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.
With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better brighter solutions and the space to move your career forward in endlessly different directions.
Digital at PMI is dynamic, diverse and disruptive. Join us and you can bring new ideas to life in a truly global function at the creative core of our business.
The smoke-free revolution means we’re rebuilding everything from the ground up. You’ll feel like you’re working in a start-up here – with the freedom to shape and define the future of digital, but with the support and scope of a vast global business. It’s challenging, fast-paced and highly collaborative – if you want the freedom to find new ways to connect with consumers, there’s no better place to progress your career.
Your ‘day to day’
Responsible for the planning and effective delivery of Digital Media activities for our audiences (consumer, retail, corporate affairs, candidate and internal). Plan and implement all aspects of Digital Paid Media, connecting with our integrated communications and digital strategies, to drive Audience
Digital Activation. Partner with other Digital departments (Consideration, Activation and Loyalty) and, in collaboration with all business functions - plan, design and ensure the delivery of innovative, impactful and successful digital media and assets communications initiatives and engagement programmes. Work with Marketing to deliver brand and co-created Digital content across Digital Paid Media (Display, Social, Video, Mobile, Search)
Principal accountabilities
- Responsible for business interface, planning and delivery of paid media. Digital channels include but are not limited to: display, social, search, mobile, video, innovation, performance media - along with data, reporting and optimisation.
- Build an effective collaboration with our media agency. Plan and ensure the successful delivery of our digital activities to our audiences. Build digital experiences that drive actions (acquisition, retention, advocacy, referral).
- Handle all paid media activities and budget allocation. Forecasts and deep dives into campaigns performance to constantly optimize spend and ROI.
- Optimize and pivot budget allocation to meet objectives at each level of our purchase funnel and stage of our consumer journey.
Who we’re looking for
- Minimum of 4+ years’ experience in crafting, building, executing, analysing and optimizing campaigns to improve the acquisition and activation of users.
- Previous experience in media agency or inhouse team at a digital native.
- 'UI/UX, E-commerce ROI/ROAS driven projects
- Reach and performance media
- Joint business plans with native digital partners
- Analytics (strong understanding of Google studio)
- SEO/SEM
- Project management (strong interpersonal skills)
What we offer
Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
- Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
- Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
- Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
- Take pride in delivering our promise to society: to deliver a smoke-free future.
To join our growing team…
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