TikTok LIVE's mission is to work hand-in-hand with creators & influencers, agencies, and partner organizations to build an environment that connects communities in real time, enabling meaningful and interactive connections around the globe.
Responsibilities
Creators are at the heart of our operations. As a Content Operations Manager, you will be responsible for designing and executing operational strategies to build, activate, and retain a healthy creator ecosystem on TikTok LIVE. Your key responsibilities will include:
- Design and execute scalable programs to onboard, educate, and activate new creators, supporting their long-term growth on TikTok LIVE.
- Develop and manage content strategies and LIVE campaigns that drive high-quality content supply and boost audience engagement.
- Oversee creator incentives, task systems, and reward mechanisms to encourage consistent content production and improve retention.
- Collaborate with internal teams and external partners to produce training materials, creative toolkits, and promotional assets.
- Monitor performance metrics, conduct funnel and cohort analyses, and optimize operational processes based on data insights.
- Work cross-functionally with Partnerships, Campaigns, Product, and Strategy teams to align goals and maximize growth outcomes.
- Own key KPIs including content supply, creator activity, engagement, and retention.
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