Job Description
At NIQ, we are looking for a Research Brand & Media Analyst to support the execution of brand research projects focused on brand and media performance within the FMCG industry. This role involves coordinating deliverables, analyzing data, and generating actionable insights that help our clients make strategic decisions. The ideal candidate is autonomous, analytical, and an effective communicator across internal and external stakeholders.
Key Responsibilities
Project Execution
- Manage end-to-end execution of brand research projects, ensuring timelines and quality standards are met.
- Coordinate with internal teams and clients to align on objectives and deliverables.
- Solve challenges with minimal supervision.
Analysis & Insights
- Design and validate questionnaires (structure and logic).
- Review preliminary data and conduct statistical analyses aligned with project goals.
- Integrate data from multiple sources to generate relevant insights.
- Create presentations with market analysis and actionable recommendations.
Communication & Collaboration
- Clearly communicate findings to clients and internal teams.
- Actively participate in project meetings, supporting data-driven perspectives.
- Collaborate with peers and share knowledge to improve team processes.
Qualifications
- Bachelor’s degree in a relevant field (Marketing, Statistics, Business, Sociology, Psychology, etc.).
- Minimum of 3 years of experience in market research, preferably in brand studies.
- Strong understanding of ad hoc methodologies and brand tracking.
- Proficiency in SPSS and advanced skills in Excel and PowerPoint.
- Advanced English (Portuguese is a plus).
- Ability to deliver insights and consultative recommendations.
Ideal Profile
- Experience in FMCG or market research consultancy.
- Curiosity about business impact and a proactive mindset.
Additional Information
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion