Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role…
This role is a critical position within the Owned & Operated function part of the Global, Media & Measurement team. The coordinator is the non-managing marketing professional who supports the planning, execution, and analysis of owned assets across digital and linear platforms for the full WBD portfolio. Flawless execution in implementation of strategic media plans based on best practices across owned assets.
Your Role Accountabilities…
Independent day-to-day work
Primary point of contact and implementation contact for assigned campaigns
Ensure campaigns are accurately planned & executed, reviewed by Manager/Director as necessary
Ensures all relevant Ad Sales, sponsorship commitments and editorial vignettes are scheduled accordingly, and commitments are being met.
Proofs & edits assigned logs as well as logs of other schedulers for any scheduling inaccuracies.
Stay informed of program, ratings and creative updates that directly impact strategies and/or tactics
Campaign set-up in linear and digital software systems
Generate pre and post campaign reports to ensure the integrity of historical data
Work on corporate projects to maintain industry standard best practices
Interacts with in-house and freelance producers involved with promotion projects; as well as Commercial Operations, Media Logistics, Digital Agencies & Broadcast Center on an operational basis
Reasonable availability to resolve promo and secondary event discrepancies via assigned work device(s) and available systems as well as respond to urgent requests from internal and external stakeholders during the workday and outside normal business hours. Will be placed in rotation for on-call duties which take place after-hours, weekends, and holidays.
Under direct supervision by assigned manager/director, the Coordinator will:
Work with the Director/Manager of Media Strategy to develop recommendations for campaign strategies for linear, DTC and theatrical priorities.
Interface with network marketing, programming, and research to ensure strategies and practices are aligned with network goals and benchmarks.
Lead weekly cross departmental meetings to review campaign strategy, program schedule updates, and ratings trends.
Develop & schedule tactical execution activity for networks/apps to increase subscribers, ratings and viewership, based on agreed upon strategies
Conduct post analyses of promotional campaigns in collaboration with Manager/Director of Media Strategy and Marketing Science to access success of each campaign.
Maintain high level of awareness of network/app performance and audience trends to make recommendations for upcoming campaigns and campaigns in progress
Ad hoc reporting and other duties as necessary
Qualifications & Experience…
Minimum of 1-3 years of experience in Media Strategy and Analytics, Advertising, Digital Marketing with a demonstrated proficiency in media planning and execution within agency, vendor or client television community
Candidate must be extremely detail-oriented, strong organizational skills, and have the ability to manage multiple tasks simultaneously under tight deadlines with a sense of urgency when applicable Basic knowledge of broadcast, television, digital trafficking
Basic marketing subject matter expertise and competence in developing marketing strategies
Strong written and verbal communication skills
Self-starter, highly motivated, take initiative and have a positive and collaborative demeanor, be an excellent communicator, team leader and able to juggle multiple assignments simultaneously
Excellent presentation skills with the ability to effectively sell- in material to internal network partners and other stakeholders
Ability to work under pressure with continuous ability to reprioritize, applying media thinking and “best practice” knowledge to all areas of on-air media planning with minimal guidance
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.